EA Expands Interactive Fitness Product Line with New EA SPORTS Active
Posted on Mar 9, 2010 by EA SPORTS
Millions of people around the world have experienced the revolution in home fitness since last spring with EA SPORTS Active™, the number one rated fitness program for the Wii™**. Today, EA SPORTS™, a label of Electronic Arts Inc. announced that EA SPORTS Active 2.0* (working title) is now in development and will be available this fall on PlayStation®3, Wii™, iPhone® and iPod touch®. The new EA SPORTS Active 2.0* fitness program will deliver true fitness results by featuring an innovative wireless control system, powered by new leg and arm straps with motion sensors, a heart rate monitor to capture intensity, and a new online hub to track and share workout data. EA SPORTS Active 2.0* will make working out simple, effective and will go with you wherever you are.
“The launch of EA SPORTS Active 2.0* will define a new era of interactive fitness with the use of innovative motion sensor peripherals and a heart rate monitor that provide users with a fitness experience delivering real, measurable results,” said Tarrnie Williams, Executive Producer, EA SPORTS Active. “As the number one rated fitness program for the Wii**, EA SPORTS Active proved itself as the industry leader and provided the foundation for our fitness franchise. The success stories we’ve received from our users show that EA SPORTS Active is changing lives and we’re so proud to be part of it.”
The new EA SPORTS Active 2.0* innovative wireless control system will give users complete freedom of motion, making it even easier to get a workout that delivers great results. Using innovative heart rate detection technology, the heart rate monitor will help users monitor intensity, providing constant on-screen monitoring throughout the workout and tracking user data over time to optimize performance.
The EA SPORTS Active 2.0* online hub will allow users to track and share all of their workout data, providing a centralized destination for all fitness, wellness and training needs. It will host a thriving online global community of EA SPORTS Active users who can share their fitness journeys, interact with workout groups and send messages to each other online to stay inspired and engaged. Users will also have the ability to download new workouts and exercises to their online connected PlayStation3 console to keep their workouts fresh and maintain motivation***.
EA SPORTS Active 2.0* provides total body conditioning using progressive exercise in new prescribed programs. A three-phase, nine-week program provides a fitness roadmap to help keep users motivated and on track of their fitness goals. Additional mini-programs will also be available to add on, keeping workouts fresh and inspiring. The EA SPORTS Active personal trainer will walk users through their workout and provide continued encouragement with feedback to ensure an optimal workout experience.
EA SPORTS Active 2.0* is in development at EA Canada in Vancouver. It has not yet been rated by the ESRB or PEGI; visit www.esrb.org and www.pegi.info for updated rating information.
* Working Title
** According to Metacritic.com, March 9th, 2010
*** Internet connection and EA account require
EA SPORTS Active - Couples Challenge
Posted on Feb 2, 2010 by Active Girl
Happy February! As positive as that may sound, February tends to be a tough month for many people for many reasons. It’s not the first month of a new year and many of our resolutions have gone out the window. It’s not exactly that much closer to summer either. So what is it? Well, it’s actually a few things and a couple of them have to do with matters of the heart: It’s Valentine’s Day and it’s American Heart Month.
So on Monday, February 15th, the EA SPORTS Active Couples Challenge will kick off. Let’s keep our hearts healthy and show our love for those close to us. It’s time to challenge someone else to join you on this latest endeavor. That person could be your mother, father, sister or best friend. If could be anyone that you care about. It’s a great time to start another 30 day or 6 week challenge. Heck, you’re hibernating anyways, might as well get a workout in while you’re doing so!
So on February 15th, I challenge you to challenge someone else. Take this on together. Nothing gets you through the cold months like working up a good sweat and a little friendly competition.
Let’s take care of ourselves and each other. Use that big heart of yours and spread the love!
<3
Active Girl
EA SPORTS Active for Life Event
Posted on Jan 22, 2010 by Active Girl
On January 8th, EA SPORTS Active and TV Personality, Nancy O’Dell hosted the "Active for Life" celebrity charity event in support of March of Dimes, the leading nonprofit organization dedicated to pregnancy and baby health. At this resolution-inspired event in Los Angeles, celebrities created personalized EA SPORTS Active workouts and avatars that were saved to autographed custom Wiis.
The exclusive, custom-created celebrity workouts and autographed Nintendo Wiis are available for auction online at www.charitybuzz.com until February 10th. Each auction package contains an autographed Wii and line of EA SPORTS Active interactive fitness products that includes EA SPORTS Active Personal Trainer and EA SPORTS Active More Workouts. Visit www.charitybuzz.com/auctions/EASPORTSActive to place your bid now!
All proceeds from the auction will benefit March of Dimes.
