David Beckham Named Brand Ambassador for EA SPORTS Active 2
Posted on Aug 17, 2010 by EA SPORTS
“David has always worked hard to stay in excellent shape and has inspired people around the world to make fitness a priority,” says Jens Uwe Intat, Senior Vice President & GM of European Publishing, EA. “We’re excited about this collaboration with David as the high value he places on fitness makes him a perfect fit for EA SPORTS Active 2. We are looking forward to working with him to motivate people everywhere to get active.”
“EA SPORTS Active is impressive and includes many elements that I have seen throughout my football career,” says David Beckham. “I’m excited to collaborate with EA SPORTS who have a great track record in developing authentic and credible sports products and games over the years.”
EA SPORTS Active 2 will ship with the Total Body Tracking system that combines a heart rate monitor and motion tracking data to ensure a workout with accurate tracking and measurable results. Using heart rate data that is displayed on-screen throughout the workout, users will be able to capture the intensity of their workout, allowing them to optimize their performance and reach their fitness goals quicker. Additionally, users will now also be able to track both their workout and heart rate data on the new EA SPORTS Active 2 online* hub; allowing users to track their progress over time and stay motivated. Motion tracking data will provide complete freedom of motion for a deeper workout experience. EA SPORTS Active 2 will make working out simple, effective and will go with you wherever you are.
EA SPORTS Active is currently the number one rated interactive fitness program for the Wii on the market**. EA SPORTS Active 2 is in development at EA Canada in Vancouver and is rated “E” by the ESRB, “0” by USK and “3” by PEGI, it has an MRSP of €99, £79, $99.95 USD and $149 AUD.
EA SPORTS kicks off NFL Training Camp Season with the Announcement of EA SPORTS Active NFL Training Camp
Posted on Jul 20, 2010 by EA SPORTS
Today, EA SPORTS™, a label of Electronic Arts Inc. announced the development of EA SPORTS Active NFL Training Camp for the Wii™, a football-based training program that put users right into the football drills and conditioning workouts of an NFL training camp. Developed in collaboration with NFL strength and conditioning coaches, users will experience the thrill of competition while challenging friends and family in authentic NFL football drills. EA SPORTS Active NFL Training Camp with Total Body Tracking uses the included heart rate monitor and wireless motion tracking to provide a challenging workout and help deliver measurable results. It will link to the EA SPORTS Active online hub where users can share training results and challenge others to beat their personal best, as well as track progress toward specific fitness goals.* EA SPORTS Active NFL Training Camp brings the real NFL training camp experience right into the living room, and will be available at retailers on November 16.
“EA SPORTS Active NFL Training Camp delivers an authentic NFL experience that is fun and engaging, while providing a challenging workout,” says Andrew Wilson, Senior Vice President, Worldwide Development, EA SPORTS. “It exemplifies our commitment to both NFL football and the fitness space, as well as delivering new experiences for new audiences.”
EA SPORTS Active NFL Training Camp includes over 70 drills and challenges designed to improve strength, power and conditioning, as well as reaction skills, agility and first step quickness, which are key areas NFL players focus on. Users can choose their favorite team, step into a stadium and train alongside their favorite players.
The EA SPORTS Active NFL Training Camp virtual coach will encourage users through the drills and challenges for additional motivation, and to take it to the next level, users can participate in the NFL Combine 60 Day Challenge. To enhance the competitive experience, users can get their game on in multi-player mode where they can go head-to-head in NFL training camp drills, including the QB Window Challenge and Field Goal Challenge, or with an online connected console, users can compare personal stats with friends and challenge them to beat their best results. In addition, as part of the NFL's commitment to youth health and fitness, kids and families can choose special NFL Play 60 drills and exercises specially designed for them.
“We’re excited to be collaborating with EA SPORTS on the development of EA SPORTS Active NFL Training Camp,” says Ray Anderson, NFL Executive Vice President of Football Operations. “EA SPORTS Active NFL Training Camp delivers a fantastic new and authentic experience for NFL fans, allowing them to train like the pros and compete against their friends, family, and other fans across the globe.”
EA SPORTS Active NFL Training Camp joins the EA SPORTS Active 2 suite of interactive fitness products that focus on improving muscular strength, endurance and flexibility, as well as improving cardio. EA SPORTS Active 2 is in development for a number of platforms including the PlayStation®3 computer entertainment system, Kinect™ for Xbox 360® video game and entertainment system from Microsoft, Wii and iPod touch®.
EA SPORTS Active NFL Training Camp is in development at EA Canada in Vancouver. It has not yet been rated by the ESRB; visit www.esrb.org for updated rating information. EA SPORTS Active NFL Training Camp has an MRSP of $99.95.
New Platform to Complement Full Suite of Innovative Fitness Programs
Posted on Jun 14, 2010 by EA SPORTS
Today, EA SPORTS™, a label of Electronic Arts Inc., announced that EA SPORTS Active 2 is in development for Kinect™ for Xbox 360® video game and entertainment system from Microsoft. It will be available in North America on November 16th along with the previously announced PlayStation®3, Wii™, iPhone® and iPod touch® platforms. The EA SPORTS Active 2 console-based fitness programs will deliver true fitness results with an innovative heart rate monitor, wireless tracking, as well as a new online hub to track and share workout data. EA SPORTS Active 2 will deliver a fitness experience that achieves authentic, measurable results, wherever you are.
“Delivering EA SPORTS Active 2 on Kinect for Xbox 360 is a natural fit for fitness and the ability to track full body movement will create a fluid workout experience that delivers real results,” says Andrew Wilson, Senior Vice President, Worldwide Development, EA SPORTS. “It is the perfect complement to our EA SPORTS Active suite of fitness products and is indicative of our commitment to deliver new experiences for new audiences. We’re excited to expand on the top rated fitness franchise on the market.”
Kinect for Xbox 360 tracks full body movement with true 1:1 motion that will register exercises never before possible and create seamless workout experiences, without ever having to use a controller. Users will have complete freedom of motion for a deeper, more effective workout, similar to the experience of the EA SPORTS Active 2 Total Body Tracking system on the PlayStation3 and Wii that uses wireless motion sensors in leg and arm straps. Unique to Kinect for Xbox 360, users will have the ability to navigate workouts with voice and gesture recognition, which allows for a seamless, fluid workout experience. Included in the packaging is the innovative EA SPORTS Active heart rate monitor that provides constant on-screen monitoring, allowing users to capture intensity and optimize performance over time. Additionally, along with the PlayStation3, users will also have the ability to download new workouts and exercises to their Xbox 360 console through Xbox LIVE® online entertainment network to keep their workouts fresh and maintain motivation*.
EA SPORTS Active is currently the number one rated interactive fitness program for the Wii on the market** and recently proven to be an effective workout as measured against the American College for Sports Medicine (ACSM) guidelines. EA SPORTS Active focuses on improving muscular strength, endurance and flexibility, as well as improving cardio which can help achieve fitness goals including building muscle, increase energy levels and weight loss. EA SPORTS Active 2 products will offer the same, high-quality exercise experience with over 70 new exercises and fitness activities including exercises not possible before the Total Body Tracking wireless control system. EA SPORTS Active 2 provides total body conditioning using progressive exercise in new -programs. A 9-week program provides a fitness roadmap to help keep users motivated and on track of their fitness goals. Additional mini-programs will also be available to add on, keeping workouts fresh and inspiring. The EA SPORTS Active personal trainer will walk users through their workout and provide continued encouragement with feedback to ensure an optimal workout experience.
EA SPORTS Active 2 is in development at EA Canada in Vancouver. It has not yet been rated by the ESRB or PEGI; visit www.esrb.org and www.pegi.info for updated rating information. EA SPORTS Active 2 has an MRSP of $99.95.
